Facebook keen to tap into a younger audience, is hoping to grab the attention of teens by creating a meme app called LOL.
According to TechCrunch “LOL” is an app that features a feed of memes and GIFs categorised by topics like “animals” and “pranks”. It is currently being tested by 100 high school students with the consent of their parents, who all signed non-disclosure agreements in a bid to keep the experiment under wraps.
As if the name wasn’t cringe enough, the memes are sorted into collections such as “Dailies” and “Look Mom No Hands,” with additionally lame filters like “Wait For It,” and “Savage”. In a classic, data-sucking Facebook-style move, there is also a “For You” section that attempts to use an algorithm to set you up with memes that are most suitable for you.
An official spokesperson confirmed the test: “We are running a small scale test and the concept is in the early stages right now.”