Despite promises to preserve the independence for each of the applications, the head of Facebook decided to merge social networks, creating a common “ecosystem”.

The platforms, which will continue to operate as stand-alone apps, have between them more than 2.6 billion users and the new structure will allow people to communicate cross-platform for the first time. This will mean that users on Facebook for example will be able to send a message to a user of another platform without needing to switch apps. According to people involved in the development, this will be achieved by unifying the technical infrastructure of the three services.

Among other things, it is expected that the merger will help different brands sell advertising better. The approximate implementation date is the end of 2019 and the beginning of 2020.