It’s A Real Wine O’Clock : The SOMM Collection

There’s no reason any oenophile shouldn’t wear their love of wine on their sleeve, or, better yet, on their wrist. And Philadelphia-based Analog Watch Company has a fashionable and functional way to do just that. With a Kickstarter campaign launching today, the company is introducing The Somm Collection, a series of four watches made with and inspired by wine.

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The watch face varietals, if you will, include Rosé (rose gold), Cassis (black), Chardonnay (gold), and Sake (silver). Analog has created five strap color options, all of which are cork, but two of which are dyed with actual blueberry and red wines—and even smell like them.

To bring these wine watches to the masses, Analog started a Kickstarter campaign hoping to raise $10,000. Reward-inclusive pledges start at $80 for which you’ll receive one watch of your choice.